How EzeeCRM Transformed a Mutual Fund Asset Management Company's Investor Relationships
Mutual fund investment management companies are facing difficulties with investor relations, personalized advice, and successfully selling their products in a rapidly changing competitive financial services environment.
The case study illustrates how one asset management company was able to transform its business with EzeeCRM providing better investor relations and significant revenue growth.
The Challenge: Disparate Data and Manual Processes
Before EzeeCRM, this asset management firm for mutual funds faced a few key challenges:
✔️ Investors' data was decentralized across multiple systems resulting in a limited view on the investors.
✔️ Cumbersome and manual processes for KYC onboarding, investment advisory services and reporting.
✔️ Limited data on individual investor profiles did not allow for personalized investment recommendations.
✔️ Communicating processes and delivery of services discouraged investor engagement.
✔️ No ongoing tracking and reporting of investment performance.
The inefficiencies resulted in reduced productivity internally and impacted the resources focused on providing great service externally to their investors, ultimately creating a competitive risk in the financial services industry.
The EzeeCRM Solution: Centralized Data, Automated Workflows
The EzeeCRM implementation was a complete and comprehensive solution to the company's issues with numerous beneficial elements:
Key Solution Highlights:
EzeeCRM situated information about each investor in one location, including basic contact information, KYC docs, investment portfolios, transaction history, and communication log with investor. This functionality existed in one area of the application, reducing data silos and allowing a full-picture view of each investor across the investor life cycle, as the investor's situation can change at any time during that life-cycle.
EzeeCRM automated essential recurring workflows such as KYC onboarding, investment advisory, report generation, routine communications, and more. This greatly increased efficiencies in operations, while diminishing oversights and trauma from human error.
With all the information regarding investors at their fingertips, combined with risk profiling tools, advisors were able to offer investors unique and specific opportunities such as personalized investment, portfolio rebalance, and customized financial plans that are anchored to each investor's life and goals.
EzeeCRM's segmentation process enabled the company to segment investors based on their investment goals, risk tolerance, demographics, etc. The company had a unique chance for targeted and relevant marketing communications that really connected with the recipients.
The EzeeCRM platform provided investment reach and engagement to investors through channels such as email, SMS, and mobile app notifications, helping to keep an investor up-to-date and informed about investment performance and related market updates.
Strong reporting tools allowed for a deep dive into KPI's, investor behavior, and investment patterns which left management able to make strategic decisions based on objective data
Measurable Outcomes: The Advantages of EzeeCRM Implementation
The asset management corporation for mutual funds experienced tremendous advancements in all facets of business when it implemented EzeeCRM:
With a customised onboarding experience, an invested communication strategy, and customized investment recommendations, it substantially improved investor satisfaction and loyalty, which increased new investor acquisition as well as retention.
The custom investment recommendations and the marketing campaigns we proposed accounted for higher mutual fund product sales, and increased assets under management (AUM) which led to significant revenue growth.
Automating the past manual activities led to streamlined operations across the entire business that reduced the time commitment for administrators, and allowed other team members to spend time on value creating activities for the firm.
KYC documentation and checking were performed and stored in one consistent location that ensured consistency with regulations and decreased the risk of non-compliance and decreases in fines, penalties, and reputational damage.
Along with tracking and analysing investor behaviour, preferences, and market conditions, EzeeCRM allowed it to offer more informed
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EzeeCRM Features That Delivered Success
The transformation was enabled by a number of key EzeeCRM capabilities:
✔️ Rapid investor onboarding and KYC with automated verification and management of digital documents.
✔️ End-to-end investment portfolio management capabilities with oversight of holdings, performance reports, and every transaction performed online.
✔️ Collaborative financial planning tools - calculators, goal-based investing, educational tools.
✔️ Automated communication - personalized email campaigns, SMS notifications, and directed campaigns to specific segments.
✔️ Integration to back-office systems, payments gateways and market data.
Conclusion:
CRM as a Competitive Advantage in Financial Services:
This case study shows how the use of the appropriate CRM solution can change a mutual fund asset management company's operations as well as investor relations. EzeeCRM provided the technology platform to rectify data silos, enhance workflows, provide tailored investor service, and, ultimately, generate a significant amount of business. If you are a mutual fund asset management company looking to enhance investor relationships and operational efficiencies, a bespoke CRM solution such as EzeeCRM is a proven approach to create competitive advantage in a challenging market.
Are you considering improve your financial services firm's technological capabilities, with the capabilities of CRM?
Contact TechnoBase IT Solutions Pvt. Ltd. today to speak with an expert on EzeeCRM and how it might achieve similar results for your organization.
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