Provided proper infrastructure and native language support to educational institution.
Education's fundamental goal is to educate individuals through schools, colleges, online training center's, universities, etc. The educational institute helps with the development of human resources to accelerate the economy's growth.
India has the world's largest population of about 500 million in the age bracket of 5-24 years, which provides an excellent opportunity for the education sector. The education sector in India was estimated at US$ 91.7 billion in FY18 and is expected to reach US$ 101.1 billion in FY19.
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Industry
Education -
Location
India
8.67%
Increased Lead Conversion By
3X
Lead Generation Per Day
9K
Social Media Engagement Per Month
Problem
The education system has its own set of problems, and to deliver better and more effective educational services to students, the system must address those concerns for the sake of the future.
Due to a lack of funding, the industry could not provide proper primary education with adequate infrastructure and native language support. Resources were wasted due to a low student-teacher ratio.
The Solution
Our evaluation team is always ready to examine the business's problems and provide better solutions to them to cater to market problems smoothly. After the assessment, the team provided a Marketing automation platform to solve all business issues, which helped reduce the cost and time acquiring more business professionals.
The Benefits
The marketing automation assisted in increasing the efficiency of their business and the sales team. The automation provided their business with a better opportunity to promote their product with effective sales strategies to generate qualified leads.
Within the first six months of deployment, the performance was measured with an 8.67% increase in lead conversion. With efficient data management, the firm was able to score more leads with the help of report analysis and a practical promotional approach.
Here are some of the features that have benefited them in their day-to-day business process :
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Connecting with social media and communicating via email are new forms of lead generation in this digital age. Lower marketing costs and a higher ROI assist the marketing team in investing in the most effective marketing channel for optimum results.
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The analyses and reports feature assists the business in analyzing information and providing actionable insights to make decisions and plan future initiatives, as well as estimate the developments that will directly affect business progress.
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Lead generation management is a goal-oriented method that assists in evaluating prospects based on their level of interest. The management funnel ensures that leads are sent effectively into the system, minimizing the possibility of lead loss.
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After implementing the automated marketing process, the company must consider scalability. Monitoring visitor behavior makes data management more accessible than ever before, making it possible to discover the most effective business product.