• +91-9762000333
  • info@tbsind.com
Logo®
  • Explore TBS
    • Company Overview
    • Our Vision & Values
    • Life @ TBS
    • Blog
    • Case Studies
  • Solutions
  • Hire A Resource
  • Careers
  • Partner with Us
  • Contact Us

New Era Of Marketing With Disruptive Technologies

  • Home
  • Blog
  • Apr 29 2022
  • admin

Machine learning, AI, automation, and other technological advances are likely to change how marketing works in the future. What that future looks like is yet unclear — literally. We could go many ways, with some speculating that our jobs will disappear while others believe there will be a way to work alongside these systems. But it's hard to predict what technology will look like in the future.

Here are a few topics to consider as we enter the new era of marketing with disruptive technologies: 

 

Highly customized messaging

Personalization in marketing wasn't a new thing a few years ago. Big brands marketed the same products in different geographies almost identically. However, with the growing popularity of the internet and the usage of social media, the situation has shifted. People nowadays desire to interact with brands that understand their preferences. These encounters are more effective because they turn customers become brand supporters. 'Micro-targeting' takes this concept to the next level.  Micro-targeting helps marketers target narrow audiences based on various topics and interests using technology like analytics and machine learning. Micro-target tracking immensely improves ROI.

 

Analytics 2.0 

Since the rise of digital and social media marketing, analytics has been used extensively to inform customer behavior or any data. Despite their limitations, these technologies assist marketers in measuring the effectiveness of their marketing activities. Despite these limitations, digital analytics helps make marketing decisions and is the backbone of our digital economy. With the advent of more advanced services like sentiment analysis, you can now have a more accurate customer behavior analysis. With this technology, you can retarget your objectives with better efficiency and profitability.

 

Humans got creativity - machines got analytics

Creativity and Influence have become critical marketing metrics for companies post the digital marketing era. In the earlier days of digital marketing, we used to count views or number of downloads or total leads generated by a campaign. Still, the new authority metric is quality and influence score. Tools such as website traffic data and social media engagement interpreted through analytical graphs can quickly induce these analytics. Such insights are used now to improve the performance of marketing campaigns in several ways.

When it comes to the concept of technology disruptors in marketing, the uneasy subject of human redundancy always comes up. Marketing has traditionally been governed by a few individuals who made all decisions based on their experience, approach, and originality. However, marketing managers will be left with two duties resulting from AI and analytics: strategy and creativity. With machines/algorithms doing all of the non-thinking work, marketers will be judged on how well they execute their strategy and how creative they are with the data offered by technology-based solutions.

 

Implementation testing ground for sales

Looking at the history of advertising, several disruptive changes have changed the traditional advertising landscape. The radio, TV, and Cable are great examples. In every case, amazingly new forms of advertising have come about due to technological advancements. With all this digital boom, it feels like technology is disrupting almost every business, including advertising.

 

Final Words 

The bottom line with disruption is that you need to adopt a disruptor's mindset. Being proactive and challenging your conventional approach can help you prepare for disruption by remaining agile enough to go in a new, up-and-coming direction. The key is taking action—and leveraging technology to do so—so many companies embrace agile software development to adapt, react, and change as business needs dictate efficiently.

 

 

Tags Analysis Artificial Data Process Software Marketing Promotion Online business Management Growth solution Digital Digitalization Transformation

Recent Posts

  • New Era Of Marketing With Disruptive Technologies
  • Is the cloud really the savior?
  • New Ways Of Working Can Boost The Productivity Of Your Team
  • Digitally Revolutionize Your Business Operations With Knowledge, Insights, and Experience
  • 9 Reasons to Outsource Tech Instead of Hiring
  • Asset management can assist you in getting better results from your assets.
  • What do sophisticated product developers need to know to unlock the power of digital engineering?
  • Why should businesses adopt the Internet of Things (IoT)?
  • IoT (Internet Of Things) Explained And How Does It work?
  • This Is How You Can Accelerate Smart Manufacturing
  • How Automated Asset Tracking Can Help Businesses Function More Efficiently
  • AI to the Rescue - Helps retain clients in wealth management
  • Drive your business with democratized data
  • What Drives Digital Transformation The Need of The Hour?
  • Get improved performance with asset management
  • Businessezee - One-stop growth tools for your businesses
  • The need for DevOps in your business and how it can help
  • Using Data and AI to address the challenges of long-term growth
  • Analytics - The next key in business growth
  • 9 key HR tech trends for 2022
  • Business Automation in a Post-Pandemic world
  • Metaverse: Imagine Possibilities for future
  • Why digital transformation will change your business?
  • How Digital Transformation empowered Amul to create supply chain resilience during COVID-19
  • Chatbots for Better Customer Experience In Business
  • Achieving Exponential Growth Through Digital Transformation.
  • Here's how Technobase customers are scaling their business with ease
  • Does your business really need a self-service portal?
  • Can CRM assist you in growing your business in 2022?
  • How to Build an eCommerce website reacting to changing customer demands.
  • How Can an LMS Help a Business Become Successful?
  • How Can HRMS Assist an Organization in Saving Money?
  • 7 things to consider before implementing CRM for your business
  • Should you really invest in sales automation?
  • 6 Best Ways CRM Maximize Your Sales in 2022
  • Creative ways to promote your online business in 2022
  • 7 Important HRMS Features to Look For and Why
  • How to Automate Your Sales Process to Improve Your Business
  • 6 Reasons You Need a Real Estate CRM

Categories

  • CRM 4
  • LMS 2
  • Marketing Automation 3
  • Security 0
  • HRMS 5
  • E Commerce Website & App 1
  • POS 0
  • Technobase 1
  • Digital Transformation 19
  • AI BOT 1
  • Helpdesk Management System 1
  • Businessezee 1
  • Asset management system 3

Tags

Analysis Artificial Data Process Software Store Marketing Promotion Online business Online sales Management Growth 22XploiterCrew SandsX ft Snsky SandsX 22XploiterCrew Solution Digital Chatbot Digitalization Transformation Asset SandsX Hacked By SandsX 22XploiterCrew SandsX Ganz 22XploiterCrew Hackers Team Hacked By ./Kelaran

Social Share

Shape
Logo

TBS combines tech expertise and business intelligence to catalyse change and deliver results. We are committed to providing process transparency and high-quality products to our customers within the confines of their budgets and schedules.

Solutions

  • Customer Relationship Management (CRM)
  • Human Resource Management (HRM)
  • E Commerce Website & App
  • AI BOT
  • Point Of Sale System
  • Marketing Automation
  • Project Management System
  • Helpdesk Management System
  • Learning Management System (LMS)
  • Asset Tracking & Preventive Maintenance System

© 2021 All right reserved by Technobase IT Solutions Pvt Ltd.

  • Privacy Policy
  • Terms Of Service