Across the globe, the COVID-19 pandemic has upended life as we know it. As organizations across industries race to make sense of rapidly shifting circumstances, they turn to digital transformation to help them navigate this new reality. Digitalization is no longer a "nice to have" — it's an absolute necessity.
Despite constrained budgets and furloughed workers, many organizations found creative ways to serve their customers and overcome pandemic obstacles. Multiple examples of big-hearted individuals and organizations embraced technology to fulfill constituents' needs as they came to grips with the government work-from-home experience. That takes grit, imagination, resilience, and a relentlessly optimistic can-do spirit.
The future of work is all about flexibility. The pandemic has stimulated the adoption of remote work by five years. With all signs pointing towards remote work becoming a permanent part of our lives, organizations need to be prepared for this new reality.
With all the buzz about Artificial Intelligence (AI) and Machine Learning (ML), it can be easy to overlook the impact fully integrated automation capabilities have on modern application architectures.
Scale resources up or down on-demand with Automation
Organizations need the business agility that comes along with Automation. Cloud automation enables IT to leverage cloud technologies and scale resources up or down on demand. This means improved cost management and better responsiveness to surges in business needs, as we saw during the COVID-19 pandemic.
Organizations that invest in Automation can rapidly deploy infrastructure on demand, which can help them adjust as business needs change. Cloud computing is essential to organizations' resilience because it enables Automation.
Maximize sales and profitability
The post-pandemic has even increased the importance of sales and marketing automation. Customers have massively shifted towards digital channels to interact with businesses and purchase products and services.
And this is where solutions like customer relationship management (CRM) software play a vital role. It offers companies an opportunity to increase sales and profitability. CRM solutions automate repetitive tasks, including sending customized communications and tracking customer behaviour. These solutions also integrate marketing tools that automate and optimize marketing activities, such as email marketing, social media marketing, and lead management. The result is improved sales efficiency. CRM systems can also generate robust analytics to help marketers target customers and prospects more effectively and measure their acquisition costs.
CRMs enable the management of all data related to the customer across different channels. This software has advanced tools to monitor customer retention and up-selling activities. These tools will help you gain insights into techniques like marketing automation, behavioural targeting, and personalization technology to boost sales.
Enhance employee productivity
You must know how important it is to have a healthy balance of employees at your company. It's important for performance, productivity and morale. The age of technological revolution is upon us, creating a market demand for skilled talent who can adapt to evolving technologies and facilitate future growth. Organizations can't afford to hire qualified professionals fresh out of college, but they need employees working with newer technologies. What are the options in this scenario? Organizations could hire experts or retrain the existing workforce. Still, they can upskill the individuals within a company by using the right Human Resource Software (HRM) and Remote Workforce Management (RWM) tools.
Preparing for a Post-Pandemic Future
We can't deny that Automation will impact virtually every industry over the next few years, and it will change not just the structure of these industries but their very nature. Companies that can't adapt and build their automation capabilities will be left behind in an increasingly competitive field, struggling to find workers and failing to meet consumer needs. Those companies that embrace Automation and begin implementing new AI-powered technologies will be able to leverage an increasingly interconnected marketplace of potential employees, customers, and competitors.