Indeed sales are the lifeblood of every business. Even in the age of digital business, sales are still the main driving force behind businesses.
Implementing and using a CRM is one of the most important things a company can do to ensure they get sales leads.
It's been almost a decade since the adoption of CRMs. We can't imagine making sales without CRMs now like we can't imagine doing anything without Google. The sales team that used to be required to do follow-ups and other work manually on excel sheets have now switched to CRMs and are more productive in everything they do. But there's a lot more to do. This blog looks at new trends in the sales industry and how they'll change how we approach CRM in the coming year.
Now let's have a look at ways CRM can maximize your sales in the coming year
1. Customer experience will become more personalized
According to 2021 reports, 80% of consumers consider the company's experience. Since they believe the company provider's experience is equally important as its products or services.
52% now expect personalized offers from companies. Since if you send personalized messages to your leads or prospects, it will help you close more deals. But effectively executing personalized strategy is not as easy as it said. Many marketing leaders are still struggling to provide a personalized experience to their customers.
In the coming year, CRM could facilitate personalization at scale. You will be able to personalize messaging to every individual customer with the data and insights you have already gathered.
How to deliver more personalized experiences?
- Collect more first-party data
- Authorize site tracking
- Try to be more transparent
2. Greater integration across all channels
According to research, half of the respondents polled agree that customer data is in too many sources to get any output. Since when data exists in soils, it is difficult for the team to get the full picture.
As a result, decision-making slows down or frequently changes. Which could affect the collaboration and will definitely slow down productivity.
Let's see how can you avoid this and integrate your channels
- Keep your data in one place
- Align your team
- Evaluate your marketing team
3. Advanced AI capabilities
More CRM systems will use artificial intelligence (AI) to allow business techniques. AI uses volumes of unstructured statistics to assist agencies in making smarter and quicker decisions.
The increased adoption of AI in CRM will definitely help companies gain more profit in the coming years.
AI makes CRM more powerful and smarter. It covers more opportunities, helps your team in decision making, and improves forecasting.
4. More robust automation workflow
Employees spend ¼ of their time on skilled workers. They devote 60% of their time to "work about work" like hunting down documents, updating spreadsheets, etc.
And working on "work about work" makes the employees work less on marketing strategic dynamism.
Today, most CRMs offer automation features like sales conversion, CRM data/ file storage, etc.
5. Increase self-service options
Nowadays, customers prefer to troubleshoot and try to solve issues independently. It's much faster and easier than depending upon customer service/ representative.
Most of the customers now expect brands to have an online self-service portal.
A self-service portal helps consumers to find information quickly. The most popular types are FAQ pages and community forums.
In CRM software, and increased self-system is another trend. E.g., using a chatbot allows customers to ask questions, check the status of their order, and receive personalized offers later.
Teams can also view contact history on the CRM platform and use that information to anticipate their needs.
6. Increased adoption of mobile CRM
As mobile devices continue to increase, it is not surprising that many companies are using mobile CRM.
With mobile CRM, your income, marketing, and customer support can access customer information and word productively without being tied to computer devices.
Conclusion
The technology will change in the coming years, and CRM will continue to be the best way to manage all of your sales information. As we said before, CRM is the core of any sales team, and it's important to keep an eye on which direction it's heading.
So if you are looking for a one-stop solution to conquer chaos and create predictable growth, we are here to help you!